Denotation - Michelle Choi's Channel

Sets, Props, Actors
Michelle is the main host (actor) of her vlogs, where she mostly films in her apartment in New York City. The main cameos are her dog, Dobby, her boyfriend, Ivan, and her best friends, Esther and Freesia. The filming locations include her bedroom, kitchen, bathroom, living room, and a few outdoor locations like the streets of New York, parks, hair salon, floral shop, and restaurants.

Makeup, Costuming, Lighting
Michelle's make up is a Korean 'No-make-up' make-up look. Her costumes are mostly loungewear, where she wears tank tops and sweatpants. In terms of lighting, key light is mostly used, especially when Michelle is doing her makeup. 

Logo, Typography
Michelle's logo is a simple letter 'M' representing the first letter of her name. It is simple and minimalistic, reflecting her channel's minimalistic theme. The logo is included at the bottom right corner of her videos as a copyright claim. Similar to the minimalistic vibe of her channel and logo, the typography of Michelle's channel, used either in subtitles or pop-up texts and titles, are simple, minimalistic, and mostly in the colors, white, grey, yellow, and black.

Cuts, Transitions, Time, Sounds

Matched cuts, fast cutting rates, glitch transitions, dissolve, appear/disappear animations, and reaction shots are mostly used. Time is manipulated through the use of fast forwards with speeds around 1.5x. Background music is mostly Korean R&B hip hop music, and classical music (instrumental). Direct sound (live sound) is used by Michelle talking directly to the camera. Commentary/voice-over narrations are used often as well.

Narrative Style

Michelle is the main narrator and the contents include her daily activities, whereabouts, mental health, meal preps, outfit, interior decoration, and her lifestyle in general. Michelle narrates in a way that the viewers are her best friends, where she always includes interactions with viewers through her narration. For instance, asking questions.

​

Camera shots, Movement, Viewpoint

Establishing shot, long shot, medium long shot, medium close-up, close-up, low angle, eye-level, and high-level are varyingly used. Moreover, a surveying pan is mainly used in addition to panning left and right movements, and tilt up and down. A hand-held camera is what Michelle uses to film her vlogs. Viewpoints are used creatively that the camera is positioned in different locations: in the drying machine, on the mop, on the dog, under the blanket, etc. 

​

​

​
 

YouTube Ad-Sense

Michelle's monthly income based on her CPM range is estimated to be $1.3K-$28.6K and her yearly income is estimated to be $15.5K-$347.8K as of May 1, 2022.

​

Sponsored Ads

In addition to her earnings from YouTube Ad-Sense, Michelle also earns through product recommendations, sponsored products and/or ads, and product placements. She also has customized codes for her fans to purchase with discounts and/or special package.

​

Clothing Brand

Moreover, Michelle also earns from her own clothing brand, called Little Puffy, where she sells hoodies, sweatshirts, sweatpants, hats, and tank tops.