Denotation - Maggie MacDonald's Channel
A YouTube channel called Maggie MacDonald is one of those vlog-oriented channels. This is a channel owned by Maggie MacDonald, a young woman who is in her 20s and lives in the United States. This YouTube channel has quite a lot of recognition because of the channel owner Maggie’s detailed and sophisticated skills of doing YouTube.
Mise-en-scene
Sets, Props, Actors
Maggie is the main character of her vlog. She often shoots videos with her friends and sister Emma based in Boston. She shows her weekend routine, diet routine, etc. against the backdrop of her apartment. She often uses minimal design sets.
Typography
Maggie consistently uses typography that gives subscribers a minimal and modern feel. The channel's thumbnail consists of representative episode photos that are worth noting in the video, and on top of them, she writes a title with serif font using simple black or white colors.
Montage
Camera shots, Movement, Viewpoint
She tries to show everything including the background in detail. Medium shots are the one she likes to use, and it is especially efficient for specific purpose videos such as Q&A because it helps viewers understand the nuances of her actions and emotions right away. When filming a video of her meeting with her friends, she mostly uses medium-long shots or long shots, which can be seen all over the screen. By using these shots, it creates an effect that makes the viewers more immersed in Maggie and their friends. If Maggie uses the technique of photographing the whole body of herself and her friends, video viewers can see the clothes, shoes, and accessories they wear in detail briefly.
Extra
Ads
Maggie is earning money through YouTube Ad-Sense. She gets extra revenue by including sponsorship products from various brands in many of her videos.