Connotation - Haegreendal's Channel
This page contains the connotative analysis of Haegreendal's(Sang-mi's) YouTube channel. You can find the reason why her YouTube channel is popular below. Haegreendal uploads videos of ordinary chores but in a movie-like quality. She keeps her subscribers' eyes entertained while their hearts are touched or motivated with small, insightful messages in each video.
​

Connotative Findings From Haegreendal's YouTube Channel
Haegreendal shows her subscribers the seemingly ideal aesthetic life style in her videos, but shares how ordinary the routines are for her followers to copy as well. She films herself cooking, cleaning, organizing, giving water to plants, playing with her son, making, drawing, and all the minor repetitions in our daily lives. One of the biggest factor that caught my eyes was the theme and message conveyed throughout the video, matching its title. Her insightful but simple messages in each video creates a feeling that the subscribers are watching a short movie. The aesthetic scenery, calming mood, tips on cooking and cleaning, and the quotes in each video appeals to the subscribers emotionally and practically. It makes the viewers wanting for more new videos. People experience a change in perspective about the endless chores at home. Although I never "enjoyed" cooking, dish-washing, or cleaning, watching this youtube channel makes me motivated to make my own life more practical and beautiful as well. Additionally, the vlogs make me happy and feel like I am having a pleasant relaxation.